the ai girlfriend category has been flooded with apps whose free tier is engineered to be unusable. you get 5 messages, the companion is flatter than a demo video, and every other tap hits a paywall. by day two you either pay $29.99 or delete the app.
lucy's approach is different and it's explicit in how we designed the tiers. the free tier is the relationship tier. 25 messages a day, one companion, real memory, real personality stages, age-verified, privacy panel. you can run a meaningful ongoing conversation without paying us a dollar.
what you pay for is modality expansion. closer ($14.99/mo) unlocks photos (15/day), voice notes (10/day), and up to 5 companions. bonded ($29.99/mo) adds video messages (30/mo), real-time voice calls (10 hrs/mo), advanced roleplay, 15 companions, and priority response speed. those are all things that cost us real money per request — image inference on replicate, voice synthesis on fish audio, video on hedra — so we charge for them.
text chat with memory costs us pennies per day per user. we can afford to give that away. and a user who has a real month-long relationship with a free companion is the user most likely to upgrade when they want to hear her voice.
a word on the 25-message cap: it's designed around typical daily use. the average free-tier user sends 8–15 messages a day, usually in two small windows (morning check-in, evening wind-down). 25 is a comfortable ceiling with room for a bad day. if you're bumping into the cap regularly, you're the kind of user who benefits from unlimited messages on closer — and we'd rather you feel the pain of the cap than silently degrade your experience.
payments, honestly. when you do decide to upgrade: we take crypto (150+ coins) via NOWPayments. credit card support is coming soon via a card processor. we don't use stripe (they ban adult-adjacent categories). you can cancel any time from your profile and you revert to free at the end of your billing cycle. no dark patterns, no cancel-by-phone, no 10-step retention flow. email us and we'll cancel for you if the UI ever fails.
privacy. your conversations are server-side with row-level security. crypto payment means you don't have to give us your legal name. the privacy panel lets you export or delete every memory she's stored about you. we don't sell data because we've architected ourselves so there's nothing to sell.
start free. see if she feels real. decide from there.